Qualitative Research
Completed by George Lee
June 11, 2020
14 hours (approximately)
George Lee's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Discussion Facilitation
- Category: Market Research
- Category: Report Writing
- Category: Interviewing Skills
- Category: Recruitment Strategies
- Category: Surveys
- Category: Qualitative Research
- Category: Survey Creation
- Category: Research Reports
- Category: Sample Size Determination
- Category: Research
- Category: Recruitment
