- Digital Marketing
- Customer experience strategy (CX)
- Social Media Marketing
- Data Analysis
- Integrated Marketing Communications
- Big Data
- Predictive Analytics
- Marketing Analytics
- Marketing Effectiveness
- Customer Relationship Management
- Consumer Behaviour
- Customer Insights
Marketing analytics: Know your customers
Completed by VIDUSHI VERMA
March 30, 2024
20 hours (approximately)
VIDUSHI VERMA's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.