From Likes to Leads: Interact with Customers Online
Completed by Mateo Murillo Torres
July 29, 2024
20 hours (approximately)
Mateo Murillo Torres's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Customer Engagement
- Category: Advertising
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Brand Management
- Category: Branding
- Category: Social Media Campaigns
- Category: Brand Awareness
- Category: Digital Advertising
- Category: Social Media Management
- Category: Paid media
- Category: Social Media Content
