Branding: The Creative Journey

Completed by PAVEL VLAICU

December 15, 2022

Approximately 1 months at 10 hours a week to complete

Course Certificates Completed

Brand Identity and Strategy

Storytelling in Branding and Content Marketing

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

Branding and Customer Experience

View certificate for PAVEL VLAICU, Branding: The Creative Journey, offered through Coursera. In this Specialization, learners developed and honed essential skills for today’s world of digitalization and constant content production. The Specialization focuses on providing students with the capacity to analyze and apply relevant concepts, using a complete branding toolkit which gives the student the necessary elements so that they are able to understand brand behavior, the language of a brand and learn about the rational and emotional elements behind brands.  It also attempts to allow the student to understand the language of images and understand brands efforts in the context of customer experience. How audiences perceive and live the brand is what matters and the Specialization provides the student with the capacity of applying this in a strategic manner.

Course Certificates

Earned after completing each course in the Specialization

Brand Identity and Strategy

IE Business School

Taught by: MARÍA EIZAGUIRRE DIÉGUEZ

Completed by: PAVEL VLAICU by August 27, 2022

4 weeks of study, 3 hours per week

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Storytelling in Branding and Content Marketing

IE Business School

Taught by: Pedro Cifuentes Huertas

Completed by: PAVEL VLAICU by September 29, 2022

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From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

IE Business School

Taught by: Brian Hallett

Completed by: PAVEL VLAICU by November 4, 2022

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Branding and Customer Experience

IE Business School

Taught by: Michael Thompson

Completed by: PAVEL VLAICU by December 15, 2022

2-3 hours/week

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