- Digital Marketing
- Data-Driven Decision-Making
- Business Metrics
- Social Media Marketing
- E-Commerce
- Digital Advertising
- Data Storytelling
- Marketing
- Marketing Analytics
- Customer experience strategy (CX)
- Performance Measurement
- Web Analytics and SEO
Foundations of Digital Marketing and E-commerce
Completed by Karthika Ashok
May 25, 2025
12 hours (approximately)
Karthika Ashok's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
