- Email Marketing
- Social Media Marketing
- Content Performance Analysis
- Marketing Strategy and Techniques
- Business Metrics
- Customer Engagement
- Web Analytics and SEO
- Marketing
- Performance Measurement
- Customer experience strategy (CX)
- Digital Marketing
- Branding
Foundations of Digital Marketing and E-commerce
Completed by Macarena de los Angeles Elgueta
June 8, 2022
12 hours (approximately)
Macarena de los Angeles Elgueta's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
