Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Wylie Blanchard
September 11, 2017
18 hours (approximately)
Wylie Blanchard's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: AI Personalization
- Category: Cross-Channel Marketing
- Category: Personalized Campaigns
- Category: MarTech
- Category: Marketing Channel
- Category: Data-Driven Decision-Making
- Category: Communication Strategies
- Category: Data-Driven Marketing
- Category: Marketing Communications
- Category: Marketing Strategies
- Category: Marketing Automation
- Category: Marketing Analytics
