- Web Analytics and SEO
- Digital Marketing
- Marketing Budgets
- Return On Investment
- Google Ads
- Media Planning
- Stakeholder Communications
- A/B Testing
- Performance Measurement
- Key Performance Indicators (KPIs)
- Performance marketing
- Spreadsheet Software
Assess for Success: Marketing Analytics and Measurement
Completed by Yolrada Petersen
May 3, 2023
18 hours (approximately)
Yolrada Petersen's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
