Google Ads for Beginners
Completed by LILIN ZHANG
November 28, 2021
2 hours (approximately)
LILIN ZHANG's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Campaign Management
- Category: Digital Advertising
- Category: Target Audience
- Category: Return On Investment
- Category: Keyword Research
- Category: Advertising Campaigns
- Category: Pay Per Click Advertising
- Category: Online Advertising
- Category: Google Ads
- Category: Search Engine Marketing
- Category: Paid media
- Category: Digital Marketing
