- Data Visualization
- Marketing Analytics
- Data Collection
- Regulatory Compliance
- Data Visualization Software
- Marketing Strategies
- Digital Marketing
- Web Analytics
- Marketing Effectiveness
- Consumer Behaviour
- Marketing
- Analytics
Digital Marketing Analytics in Theory
Completed by AKHIL SURESH
April 24, 2020
20 hours (approximately)
AKHIL SURESH's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
