- Strategic Planning
- Marketing
- Consumer Behaviour
- Marketing Strategies
- Cultural Diversity
- Market Analysis
- Brand Awareness
- Global Marketing
- Promotional Strategies
- Marketing Planning
- Strategic Marketing
- Product Marketing
Global Marketing: Building Iconic Brands
Completed by NGOC KHANH TRAN
July 21, 2023
12 hours (approximately)
NGOC KHANH TRAN's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
