- Integrated Marketing Communications
- Digital Content
- Social Media Strategy
- Consumer Behaviour
- Marketing
- Customer Engagement
- Digital Media Strategy
- Social Media Marketing
- Social Media
- Scheduling
- Content Marketing
- Target Audience
Social Media and Digital Marketing Fundamentals
Completed by Yash Tripathi
December 14, 2023
10 hours (approximately)
Yash Tripathi's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
