Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Yana Dzhuman
June 10, 2024
18 hours (approximately)
Yana Dzhuman's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Automation
- Category: Marketing Communications
- Category: Journey Mapping
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: AI Personalization
- Category: Social Media
- Category: Communication Strategies
- Category: MarTech
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Media and Communications
