- Copywriting
- Marketing Analytics
- A/B Testing
- Data Ethics
- Goal Setting
- Marketing Automation
- Customer Retention
- HubSpot CRM
- Digital Marketing
- Campaign Management
- Key Performance Indicators (KPIs)
- Smart Goals
Think Outside the Inbox: Email Marketing
Completed by Shuoyan Jiang
June 2, 2024
18 hours (approximately)
Shuoyan Jiang's account is verified. Coursera certifies their successful completion of Think Outside the Inbox: Email Marketing
What you will learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Skills you will gain
