- Advertising
- Performance marketing
- Online Advertising
- Advertising Campaigns
- Data Ethics
- Consumer Behaviour
- Paid media
- Digital Advertising
- A/B Testing
- Pay Per Click Advertising
- Google Ads
- Customer Data Management
Introduction to Digital Advertising
Completed by MAYURI PANDEY
August 25, 2020
7 hours (approximately)
MAYURI PANDEY's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
