- Google Ads
- Customer Engagement
- Marketing Strategies
- Search Engine Marketing
- Target Audience
- Keyword Research
- Marketing
- Persona Development
- Digital Marketing
- Pay Per Click Advertising
- Web Analytics
- Advertising
Attract and Engage Customers with Digital Marketing
Completed by Lin Zuo
January 4, 2024
14 hours (approximately)
Lin Zuo's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
