Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Shubh Raj
December 19, 2023
18 hours (approximately)
Shubh Raj's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Marketing Automation
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Strategic Communication
- Category: AI Personalization
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Responsible AI
- Category: Digital Marketing
