- Marketing Effectiveness
- Customer Insights
- Forecasting
- Marketing Channel
- Marketing Budgets
- Marketing Analytics
- Target Audience
- Sales Process
- Data Analysis
- Regression Analysis
- Marketing Strategies
- A/B Testing
Data Analytics Methods for Marketing
Completed by Stephanie Forestal
October 20, 2023
12 hours (approximately)
Stephanie Forestal's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
