Data Analytics Methods for Marketing
Completed by Stephanie Forestal
October 20, 2023
12 hours (approximately)
Stephanie Forestal's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Persona Development
- Category: Marketing Planning
- Category: Target Audience
- Category: Online Advertising
- Category: Marketing Strategy and Techniques
