Marketing analytics: Know your customers
Completed by Ha Anh Pham
November 25, 2025
20 hours (approximately)
Ha Anh Pham's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Analytics
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: Data Integration
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Predictive Analytics
- Category: Customer Insights
- Category: Marketing Effectiveness