- A/B Testing
- Media Planning
- Marketing
- Pivot Tables And Charts
- Google Analytics
- Digital Marketing
- Performance marketing
- Spreadsheet Software
- Stakeholder Communications
- Performance Measurement
- Data Analysis
- Return On Investment
Assess for Success: Marketing Analytics and Measurement
Completed by Mark Goldkorn
October 8, 2024
18 hours (approximately)
Mark Goldkorn's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
