- Integrated Marketing Communications
- Marketing
- Social Media Strategy
- Social Media Content
- Marketing Strategies
- Content Creation
- Digital Transformation
- Social Media Marketing
- Digital Content
- Customer Analysis
- Consumer Behaviour
- Digital Media Strategy
Social Media and Digital Marketing Fundamentals
Completed by Arlene Hooper
September 5, 2022
10 hours (approximately)
Arlene Hooper's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
