- Digital Marketing
- Marketing Budgets
- Data Analysis
- Content Performance Analysis
- Business Metrics
- Key Performance Indicators (KPIs)
- Digital Advertising
- Presentations
- Campaign Management
- Data Presentation
- Performance Reporting
- Marketing Effectiveness
Measure and Optimize Social Media Marketing Campaigns
Completed by Leah Cloney-Matthes
June 3, 2021
13 hours (approximately)
Leah Cloney-Matthes's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
