- Marketing Analytics
- Social Media Marketing
- Communication
- Marketing Budgets
- Campaign Management
- Key Performance Indicators (KPIs)
- Advertising Campaigns
- Data Presentation
- A/B Testing
- Digital Marketing
- Digital Advertising
- Marketing Effectiveness
Measure and Optimize Social Media Marketing Campaigns
Completed by Maryam Khodayari
December 18, 2023
12 hours (approximately)
Maryam Khodayari's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
