- Key Performance Indicators (KPIs)
- Search Engine Marketing
- Keyword Research
- Content Strategy
- Forecasting
- Goal Setting
- Relationship Management
- Marketing
- Search Engine Optimization
- Competitive Analysis
- Internal Auditing
- A/B Testing
Optimizing a Website for Google Search
Completed by Kevin Steele
March 13, 2020
13 hours (approximately)
Kevin Steele's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
