- Customer Relationship Management (CRM) Software
- Content Strategy
- Marketing Automation
- Content Marketing
- Customer experience strategy (CX)
- Marketing Planning
- Campaign Management
- Web Analytics and SEO
- AI Personalization
- Search Engine Optimization
- Driving engagement
- Social Media Strategy
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Riya Kalra
November 16, 2023
18 hours (approximately)
Riya Kalra's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
