- Expectation Management
- Keyword Research
- Relationship Management
- A/B Testing
- Content Strategy
- Competitive Analysis
- Content Performance Analysis
- Content Creation
- Search Engine Optimization
- Key Performance Indicators (KPIs)
- Goal Setting
- Marketing
Optimizing a Website for Google Search
Completed by Sandra Deutschmann
February 27, 2020
13 hours (approximately)
Sandra Deutschmann's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
