- Pay Per Click Advertising
- Digital Marketing
- Search Engine Marketing
- Advertising
- Customer Engagement
- Search Engine Optimization
- Marketing Strategies
- Keyword Research
- Marketing
- Google Ads
- Web Analytics and SEO
- Target Audience
Attract and Engage Customers with Digital Marketing
Completed by Kevin Freeman
February 11, 2023
14 hours (approximately)
Kevin Freeman's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
