- Social Media Strategy
- Digital Marketing
- Customer Engagement
- Social Media Management
- Social Media Campaigns
- Target Audience
- Brand Awareness
- Marketing Analytics
- Digital Advertising
- Social Media Marketing
- Content Creation
From Likes to Leads: Interact with Customers Online
Completed by Christian Castaño salamanca
September 29, 2023
20 hours (approximately)
Christian Castaño salamanca's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
