- Marketing Communications
- Campaign Management
- Integrated Marketing Communications
- Paid media
- Strategic Communication
- Advertising Campaigns
- Public Relations
- Business Strategy
- Earned Media
- Owned Media
- Shared Media
- Communication Strategies
Integrated and Strategic Communication Campaigns
Completed by Aiste Klisyte
July 29, 2024
6 hours (approximately)
Aiste Klisyte's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
