- Strategic Communication
- Crisis Management
- Press Releases
- Storytelling
- Communication Strategies
- Marketing and Public Relations
- Branding
- Media and Communications
- Corporate Communications
- Brand Management
- Media Relations
- Public Relations
Working with the Media
Completed by Sadiya Ali
November 11, 2024
7 hours (approximately)
Sadiya Ali's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
