GenAI for SEO: A Hands-On Playbook
Completed by Mark Burdon
December 23, 2025
4 hours (approximately)
Mark Burdon's account is verified. Coursera certifies their successful completion of GenAI for SEO: A Hands-On Playbook
What you will learn
Apply GenAI effectively across SEO workflows to boost productivity, accuracy, and content quality while maintaining brand voice and search relevance.
Develop AI-driven SEO workflows using tools like ChatGPT, Gemini, and Claude to research keywords, cluster topics, and optimize content efficiently.
Generate and validate schema markup (JSON-LD) for articles, FAQs, and products to ensure rich results and accurate structured data.
Optimize meta titles, descriptions, and multilingual variants using GenAI tools like Semrush to improve CTRs, readability, and SEO performance.
Skills you will gain
- Category: Digital Marketing
- Category: Content Strategy
- Category: Content Optimization
- Category: Search Engine Optimization
- Category: Generative AI
- Category: AI Workflows
- Category: Keyword Research
- Category: Prompt Engineering
