- Social Media Campaigns
- Social Media Strategy
- Digital Advertising
- Social Media Marketing
- Digital Marketing
- Target Audience
- Marketing Analytics
- Content Creation
- Customer Engagement
- Brand Awareness
- Social Media Management
From Likes to Leads: Interact with Customers Online
Completed by Chang Chi Yuan
February 8, 2025
20 hours (approximately)
Chang Chi Yuan 's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
