- Digital Advertising
- Data Ethics
- Paid media
- Marketing
- Consumer Behaviour
- Business Metrics
- Digital Marketing
- Online Advertising
- Augmented Reality
- Google Ads
- Advertising Campaigns
- Pay Per Click Advertising
Introduction to Digital Advertising
Completed by Menna Elsayed Aly
April 19, 2020
7 hours (approximately)
Menna Elsayed Aly's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
