Programmatic Advertising
Completed by Katarina Marie Stapleford
July 13, 2020
11 hours (approximately)
Katarina Marie Stapleford's account is verified. Coursera certifies their successful completion of Programmatic Advertising
What you will learn
Execute native advertising campaigns in Taboola
How to target native ad campaigns to desired audiences
Use free tools to actively gather news coverage for native advertising
Develop content seeding strategies through incentive programs
Skills you will gain
- Category: Earned Media
- Category: Data-Driven Marketing
- Category: Media Planning
- Category: Media Buying
- Category: Online Advertising
- Category: Content Strategy
- Category: Paid media
- Category: Data Ethics
- Category: Target Audience
- Category: Advertising Campaigns
- Category: Contextual Advertising
- Category: Digital Media Strategy
