- Marketing
- Marketing Strategies
- Keyword Research
- Google Ads
- Search Engine Marketing
- Target Audience
- Customer Engagement
- Advertising
- Search Engine Optimization
- Pay Per Click Advertising
- Web Analytics and SEO
- Digital Marketing
Attract and Engage Customers with Digital Marketing
Completed by Alisa Franasiak
January 23, 2025
14 hours (approximately)
Alisa Franasiak's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
