- A/B Testing
- Data Presentation
- Business Metrics
- Social Media Marketing
- Performance marketing
- Advertising Campaigns
- Communication
- Data Analysis
- Key Performance Indicators (KPIs)
- Performance Reporting
- Campaign Management
- Marketing Effectiveness
Measure and Optimize Social Media Marketing Campaigns
Completed by Sarah McMillan
July 26, 2024
12 hours (approximately)
Sarah McMillan's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
