- Business Marketing
- Cultural Diversity
- Target Market
- B2B Sales
- Intercultural Competence
- Marketing Strategies
- Organizational Strategy
- Culture
- Human Resources Management and Planning
- Global Marketing
- Market Opportunities
- Human Resources
International Marketing and Management
Completed by Rohith Singam
January 3, 2022
9 hours (approximately)
Rohith Singam's account is verified. Coursera certifies their successful completion of International Marketing and Management
What you will learn
Interpret how a nation’s culture is formed from its history, language, and societal norms.
Evaluate the characteristics of a nation’s culture using Hofstede’s Cultural Dimensions analysis.
Apply and adapt standard marketing perspectives to international business-to-customer (B2C) markets and consumers.
Comprehend and deploy techniques for successful business-to-business (B2B) marketing.
Skills you will gain
