From Likes to Leads: Interact with Customers Online
Completed by SONIA ALEXANDRA PEREIRA DA PONTE
January 12, 2023
20 hours (approximately)
SONIA ALEXANDRA PEREIRA DA PONTE's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Driving engagement
- Category: Drive Engagement
- Category: Social Media Content
- Category: Paid media
- Category: Social Media
- Category: Content Creation
- Category: Digital Advertising
- Category: Branding
- Category: Customer Relationship Building
- Category: Advertising
- Category: Social Media Campaigns
- Category: Social Media Management
