- Consumer Behaviour
- Generative AI
- Customer Insights
- Text Mining
- Customer Retention
- Pandas (Python Package)
- Predictive Analytics
- Market Analysis
- Predictive Modeling
- Marketing Strategy and Techniques
- Responsible AI
- Social Network Analysis
Applying Data Analytics in Marketing
Completed by Kevin Yang
November 8, 2020
16 hours (approximately)
Kevin Yang's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
