- Customer Engagement
- Digital Advertising
- Brand Awareness
- Digital Marketing
- Marketing Analytics
- Social Media Strategy
- Social Media Management
- Content Creation
- Social Media Campaigns
- Target Audience
- Social Media Marketing
From Likes to Leads: Interact with Customers Online
Completed by Pedro Junqueira Silva
April 10, 2025
20 hours (approximately)
Pedro Junqueira Silva's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
