Google Ads for Beginners
Completed by Laura-Sophie Teichert
August 29, 2026
2 hours (approximately)
Laura-Sophie Teichert's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Campaign Management
- Category: Online Advertising
- Category: Performance Analysis
- Category: Digital Advertising
- Category: Marketing Budgets
- Category: Marketing
- Category: Keyword Research
- Category: Budgeting
- Category: Digital Marketing
- Category: Google Ads
- Category: Performance Reporting
- Category: Target Audience
