- Customer Engagement
- Target Audience
- Brand Awareness
- Social Media Campaigns
- Digital Marketing
- Marketing Analytics
- Social Media Marketing
- Social Media Strategy
- Social Media Management
- Digital Advertising
- Content Creation
From Likes to Leads: Interact with Customers Online
Completed by Mariana Luritta Otero
July 9, 2024
20 hours (approximately)
Mariana Luritta Otero's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
