- Advertising
- Marketing
- Marketing Strategies
- Pay Per Click Advertising
- Web Analytics
- Customer Engagement
- Digital Marketing
- Search Engine Optimization
- Target Audience
- Persona Development
- Search Engine Marketing
- Google Ads
Attract and Engage Customers with Digital Marketing
Completed by Sanjay Lukose
December 19, 2024
14 hours (approximately)
Sanjay Lukose's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
