- Web Analytics and SEO
- Customer Engagement
- Google Ads
- Search Engine Optimization
- Marketing Strategies
- Keyword Research
- Marketing
- Digital Marketing
- Target Audience
- Advertising
- Search Engine Marketing
- Pay Per Click Advertising
Attract and Engage Customers with Digital Marketing
Completed by Ana Bettencourt
September 1, 2023
14 hours (approximately)
Ana Bettencourt's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
