Integrated and Strategic Communication Campaigns
Completed by Jose Ivan Rios Marroquin
November 21, 2023
6 hours (approximately)
Jose Ivan Rios Marroquin's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Brand Management
- Category: Promotional Strategies
- Category: Corporate Communications
- Category: Target Audience
- Category: Target Market
- Category: Campaign Planning
- Category: Branding
- Category: Media Planning
- Category: Earned Media
- Category: Advertising Campaigns
- Category: Media Strategy
- Category: Public Relations

