Integrated and Strategic Communication Campaigns
Completed by Carla Mori
February 2, 2025
6 hours (approximately)
Carla Mori's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Marketing Communications
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Earned Media
- Category: Corporate Communications
- Category: Shared Media
- Category: Media Strategy
- Category: Business Strategy
- Category: Communication Strategies
- Category: Owned Media
- Category: Target Audience
- Category: Communication Planning
