Assess for Success: Marketing Analytics and Measurement
Completed by Justīne Paula Zīle
July 25, 2026
18 hours (approximately)
Justīne Paula Zīle 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Budgets
- Category: Google Analytics
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Performance Metric
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Google Ads
- Category: A/B Testing
- Category: Pivot Tables And Charts
- Category: Performance Reporting
