Applying Data Analytics in Marketing
Completed by IA De Guzman
February 2, 2024
16 hours (approximately)
IA De Guzman's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Text Mining
- Category: Social Network Analysis
- Category: Machine Learning
- Category: Data Ethics
- Category: Generative AI
- Category: Customer Analysis
- Category: AI Personalization
- Category: Market Analysis
- Category: Marketing Strategy and Techniques
- Category: Customer Insights
- Category: Analytics
- Category: Digital Marketing
