- Return On Investment
- Social Media Marketing
- Communication
- Digital Marketing
- Marketing Effectiveness
- Data Presentation
- Social Media
- Data Analysis
- Marketing Analytics
- Digital Advertising
- Social Media Strategy
- Key Performance Indicators (KPIs)
Measure and Optimize Social Media Marketing Campaigns
Completed by Abdullah Bin Rashid
March 10, 2021
12 hours (approximately)
Abdullah Bin Rashid's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
